Maximize the value of hybrid cloud in the generative AI era

Many companies struggle to achieve strong return on investment (ROI) from digital transformation—only 25% report solid outcomes from cloud initiatives (HFS Research). Challenges include slow adoption, unused use cases, cloud sprawl and rising complexity in scaling, skills, cybersecurity and data.

Hybrid by design addresses these gaps with a strategic approach to faster, lower-risk migration, modernization and innovation. By focusing on outcomes and leveraging AI, organizations can boost value, productivity and growth from hybrid cloud investments.

Five key priorities underpinning hybrid by design:

• Adopt a product-centric mindset.
• Build a scalable, intentional architecture.
• Ensure consistent cross-platform operations.
• Empower teams to use hybrid capabilities.
• Leverage data and scale gen AI.

IBM, as an AWS Premier Tier Services Partner, helps organizations accelerate digital transformation by combining consulting, AI and technology expertise with industry experience and open innovation.

Using tools like Red Hat® OpenShift®, IBM Research® and its AI-powered IBM Consulting® Advantage platform, IBM enables clients to modernize and secure workloads, build cloud-native applications and integrate AI into business processes.

With AWS services such as Amazon Bedrock, Amazon Q and AWS Transform, IBM also helps companies innovate faster and scale agentic AI solutions effectively.

IBM Consulting®’s Microsoft Practice helps organizations streamline infrastructure and accelerate data-driven decisions by combining IBM’s industry expertise with Microsoft technologies like Copilot, Azure, Fabric and Sentinel. Supported by 33,000+ certified professionals, IBM guides end-to-end transformation and integrates AI into workflows using solutions such as IBM Consulting Advantage for lasting business impact.

IBM Consulting helps organizations adopt Google Cloud through a secure, data-driven multicloud approach. Their experts support application modernization, automation and migration to enable cloud-native operations, using technologies like Red Hat® OpenShift®, Kubernetes and APIs, while reducing risk and speeding up the cloud transformation journey.

Successful companies build strong foundations that drive value, agility, growth and resilience, enabling them to thrive in any environment. IBM and Oracle combine decades of collaboration, deep expertise and a global network of 10,000+ Oracle Cloud consultants to help organizations navigate hybrid cloud complexity, accelerate transformation and achieve lasting business value.

IBM Cloud is an enterprise cloud platform built for hybrid and multi‑cloud environments, allowing businesses to run workloads across on‑premises, private, public cloud or edge locations. It offers a wide range of services—such as IaaS, PaaS, serverless, storage and disaster recovery—to support modernization, AI innovation and industry-specific needs, all backed by a global infrastructure.